Ulceby is in rural North Lincolnshire surrounded by attractive countryside. It is within easy reach of the nearby towns of Grimsby, Barton on Humber, Brigg, Scunthorpe and the City of Hull (via the Humber Bridge) which offers excellent shopping, entertainment and other facilities. The village is well served by an excellent primary and infant school. The Out of School Club caters for children who need to be dropped off early and collected after school closes. There is a local hairdresser, Post Office, three pubs and mini-market as well as a Fish & Chip/Chinese take-away. There is also a veterinary surgery. The local community hall hosts several social activities.